I Watch the Superbowl for the Commercials...

On February 1st, millions turned their televisions on the the NFL championship game, the Steelers versus the Cardinals. While this was a great game with a great outcome, many watched for the entertainment of the comical commercials that the Superbowl is known for. One of the commercials that came on during a break from the game was an ad for the new Pepsi Max. This commercial was full of males, doing "manly" things like working out in the garage, playing golf, bowling, and fixing electrical things around the house. There was not a woman to be found throughout the commercial. While these men were doing their "manly" things, not so great things were happening, including getting hit pretty hard by a piece of wood, getting hit with a golf club, a bowling ball falling on a guys head, and a guy getting shocked and through across his yard. After every incident the man said "I'm okay!" Towards the end of the commercial, a narrator comes on and says something along the lines of "Men can handle anything, except the taste of a diet cola..." First of all, who' s to say a woman can't handle anything? And second of all, who's to say all women can handle a diet cola? Personally, I'm a woman and I can't stand diet cola. At the end of the commercial, the narrator says "Pepsi Max, the first diet cola for men." And third, who's to say a woman wouldn't like Pepsi Max? This is very stereotypical in saying that only women drink diet colas when in fact many men drink them as well. Why does a diet drink have to be a "girly" drink? Perhaps Pepsi is pointing out in this commercial that it is the female who is more considerate of her body and doesn't want to fill it with pointless calories from a regular cola. Also, in this commercial, I don't like at all how they are saying that men are stronger than women and they can handle so much more than women can, women can handle just as much as men can.