It Smells So Fresh!

Have you ever seen any of the Glade Candle commercials on television? Well if you've seen one, you know the theme of all of them. They all are commercials with women lighting the candles and bragging about how great they make their houses smell. A commercial in particular that I recently saw was the one of the lady lighting the candle and taking the label off so her guests wouldn't know that the candle was made by Glade. Only she didn't realize that when she through away the label from the candle, instead of going in the garbage can, it got stuck to the side of her dress. When she opened her front door to let her other females friends in they immediately commented on how her house smelled, it was as if she was baking a pie. She told them it was the candle but when they asked if it was one of those glade candles she lied and said it was from France. Her friends didn't believe her for a second because as soon as she said that one of her friends pulled the label that had gotten stuck to her off of her and showed her the label. All of these commercials are pretty similar to one another. They are all of females trying to make their houses smell like they are cooking something yummy. These commercials tell the viewers that only women should care about what their houses smell like, that only women care that much to go out and buy a candle just to make it smell like a house usually wouldn't smell. The fact that all of these commercials shows the candle making the house smell like a delicious treat says something in itself. That alone is telling us that the one who is to be in the kitchen and cooking these delicious treats and anything else that needs to be cooked is the woman of the household.